Zhenya birch
Product and Service Design Consultancy
Human-centred experiences for large organisations and growing businesses
Every digital interaction has the opportunity to be good and do good.
Everything produced by The Good Web is honest, ethical and enjoyable while exceeding your businesses goals and expectations


Good to Meet You
Understanding you and your business
I really value meeting in person where possible and engaging with your business as your customer would.
This often translates to fewer zoom meetings, greater understanding of your brand and products and provides me with a useful snapshot of your business without you having to prepare heaps of information for me to sift through.
Squad Games
Part of Your In-House Team
I build relationships with everyone involved in making your product or service a runaway success.
I’ll can talk technology to your dev team, reel off success metrics for marketing bosses or handle processes for time-strapped small business owners.

Good to Meet You
Working with Large Organisations
If you are looking for someone to join your team to develop your product portfolio or improve the CX of your service I can jump right in and make effective, customer centric decisions that exceed your business goals.
Companies I’ve Worked With

We have worked with Zhenya and the team on a number of projects, creating and delivering bespoke requirements on time and within budget - Highly recommended.
What works for you
A Helping Hand for Small Businesses
Perhaps you’re a start-up with a great idea for a new product, but are unsure about product and service design with even less time to find out.
I’ll help you to deliver a cohesive brand for your website, communications and even physical product experience. I’m here to help you to develop what you have and get it into the grateful hands of your ideal customer.

Let’s Make Something Wonderful
Got a Project In Mind?
Call me – I won’t bite! Even if I can’t answer, I’ll give you a ring back to answer your questions within one working day.
Email me – request my CV for corporate jobs and find out my availability.
Never stop learning
Guides and Resources
The Importance of Website Content
This summer we'll be running a series of guides to content. Over the next few weeks, we will be taking an in-depth...
Growing your business affordably
As the saying goes 'ideas are cheap'. It's true, we all have them and most of them come to nothing. But when you hit...
Why do I need a website?
If your small business is already doing well, then you may be asking yourself whether you need a website at all. Do I...
